A lot of people seem to think that talent is born, discovered and immediately rewarded solely based on the merit of the attribute alone. Sadly, this is not the case as is proven each and every year when virtual unknowns break into the music scene, most times by going viral on Internet listening sites. Well, as novel as this may sound, this type of fame and success has its roots all the way back in the heart of music.
Way back in the Stone Age of music when records still ruled the airwaves (when there were even still airwaves to be ruled!), managers used to pay the owners of jukeboxes cold hard cash to put their clients’ records inside (one of the more famous stories involves Tony Bennett and his mafia connections). This was before there was a radio was in every home, so if you wanted to hear the latest hits, you’d have to go down to the local ice cream shop and plop your money into the jukebox to hear what was hip. And whatever was in the jukebox, that’s what you heard. In essence, buying the plays controlled what became popular.
The practice continued when radios became the next big rage, with managers and record labels paying Disc Jockeys to play their artists’ songs on air, something that led to the big names in the music of yesteryear being as popular as they are today. Elvis, the Rolling Stones, Muddy Waters; no artist would’ve have gotten nearly as big as they did without having a few palms greased along the way.
A New Twist On Old Thinking
And things continued that way until we came to the era where we were just a few years ago with artists not even having a shot at getting on labels because of the greed of corporate America. It wasn’t just handouts to local DJs or jukebox owners; you had to sell your soul to the company itself if you wanted to get a record deal. The record companies had the radio stations and music video stations in their pockets and that’s something that music should never be about. With the advent of downloading, pirating, file sharing, Limewire, the greed of Napster and lawsuits of bands like Metallica striking back at the heart of the fans, a new way to share, collaborate and listen to music had to be invented. A way that put the control back into the hands of the fans where it belongs.
And the company that harkened and answered that call is SoundCloud, a way for artists and people to upload their tracks, songs, favorite jams…just about any type of music they want (as long as it’s not pirated or illegal) to share with their friends, families, fans and music lovers around the world. But what SoundCloud really did was put the control right back into the hands of the music makers, allowing them to directly connect with their fans, cutting out the large corporations that want to get their greedy little hands on the music and ruin it for everyone.
Weeding Out The Bad Seeds
So, what does this all have to do with Elvis and jukebox buying? Well, now that SoundCloud has provided the medium for fans and artists to share their music, it’s come to the point where you have to promote your sound by getting fans, getting likes and getting plays. Now, you can do this the old fashioned way, but one of the problems with SoundCloud is that it lets just about anyone have an equal shot at making it big in the music industry. While this might not sound like a bad thing off the bat, consider the following: Your band, making brilliant, cutting edge music, out there touring and playing every gig you can get, sweating your fingers to the bone and pouring all the emotion you have into each song has just as much chance at getting SoundCloud plays as your little brother Jimmy banging two bricks together in the backyard as your mom videotapes it for your uncle.
What it’s about is plays and when you want to get ahead and get that edge that made Sinatra who he is, that made Elvis a star, you have to play your hand. And how do you do that? You buy SoundCloud plays.
Where To Buy SoundCloud Plays
Buying SoundCloud plays will instantly let real people with real musical opinion and real matter (plus the money to spend on your albums) hear your music and share it with their friends all over the world. It gives you the leg up that you need in this industry, without which, you may as well go bang bricks with Jimmy in the backyard.
So, if you want to work with a company that understands the business understands the history of the game, but most of all, understands what you need as an artist, click here right now and get your sound heard today.